I'm Robbie Farrell

Product designer and workshop facilitator with over a decade of experience leading product design projects

Available for freelance and permanent roles from June 2024 onwards.

// Portfolio

Some of the projects I've worked on

UX Vision for Booking.com

Creating a design vision for how merchandising* across Booking.com will look to help customers understand the value they can get with their bookings.

Email Redesign at Adidas

I redesigned transactional emails across for Adidas desktop and mobile funnels and helped contribute to their first newsletter design system.

IBM iPad Application

I was part of a design team to build the first iPad application for child welfare investigators at IBM.

03 // Services

How I can help you

Insights & Strategy

Aligning business and users problems and planning how to solve them.

Research & Discovery
Roadmapping
– Website Audit
– Service Design
Innovation

Experience Design

End-to-end design services to bring your next product to market.

User Research & Testing
UX Prototyping
UI Design
Ideation workshops
Information Architecture

Workshops

I use a mix of design thinking and workshop facilitation to guide projects.

Strategy Workshop
Brand Sprint
Design Sprint
Innovation Workshop
Design Thinking Workshop

Leadership

Bringing years of experience working in large design teams and mentoring designers.

Design Process Creation
– Mentoring
– Project Management
Design Thinking Training
Facilitation Training

UX Vision for Booking.com

Creating a design vision for how merchandising* across Booking.com will look to help customers understand the value they can get with their bookings.

  • Strategy

    User Research, Workshop Facilitation, UX Strategy

  • Design

    User Research, UX Design, A/B Testing

  • Client

    Booking.com

View Project

Email Redesign at Adidas

I redesigned transactional emails across for Adidas desktop and mobile funnels and helped contribute to their first newsletter design system.

  • Strategy

    Design Direction, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato Market

View Project

IBM iPad Application

I was part of a design team to build the first iPad application for child welfare investigators at IBM.

  • Strategy

    Design Direction, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato Market

View Project